To start your own business, not a lot is required. You could literally go on Facebook, set up a business page, and be live by the end of the day. However, maintaining your business and investing towards it, can be costly over time. Fees like website maintenance, trademarks, patents, outsourcing your work, and general office supplies can add up.
As a new business owner, we want to invest smart. That means cutting out things that we don’t need right away until we become more profitable.
To grow a business, there are investments you can make towards your brand that will help with its upkeep and appealing to more customers.
Here are 5 worthy investments you can make today towards the longevity of your business:
It’s 2017. If you don’t have some sort of web presence that potential customers can go to to check out your stuff, they can start to question your legitimacy. Invest in a domain name, which you can purchase through Google Domains, Bluehost, or GoDaddy. Evaluate your needs, and determine which platform will best display your work.
A professional e-mail address
As a person working in media, I can attest that a professional e-mail address, outside of a gmail, hotmail, or yahoo e-mail address, looks 10x more professional and is more likely to prompt a response.
Instead of the typical firstname.lastname@example.org or email@example.com, get creative with it. Pick another word for your e-mail alias that isn’t like what everyone else has.
Every time you go out, it’s a networking opportunity. Don’t make the same mistake as I have, and get caught without a business card halfway through a conversation. It’s an indicator of being ill-prepared.
When you have a business or services to offer, you want to be prepared, readily available, and make it known!
Vistaprint is a great source for designing business cards from pre-made templates or customizing your own.
Conferences & webinars
As business owners, we never want to grow stagnant. Conferences and webinars are available resources to help us improve at all aspects of our business. Whether it’s learning Google Analytics, content curation, social media marketing, the list goes on.
Many of the online webinars are free, and only require you opt-in to their newsletter or sign-up using your e-mail address. Conferences and workshops are more expensive, but investing in one or two a year are well worth it, and allow the opportunity for you to network with other professionals in your field!
To set your business apart from your competition, you want to establish yourself as a thought leader in your field. One way to do that is through content creation. By consistently sharing your viewpoints relating to your industry, you contribute your voice to the conversation.
Investing in content creation doesn’t have to be expensive You can start out by creating a 3-4 blog posts a month paired with infographics, which you can design yourself.
If you’re like me and was not blessed with Photoshop talents, Canva is a life-saver. It’s a user-friendly design tool that allows you to create company assets such as logos, social media posts, infographics, and more. You can access and design on Canva for free with limited features, which is what I use. Canva for Work starts as low as $12.95/a month.
If you’re a business owner, what tools and services have you invested in for your business? What results have you seen from these investments? Share below in the comments!